Where to Find the Best Pillows in New York City
Finding the perfect pillow can drastically improve your sleep quality, but with so many options available, it can be overwhelming to choose the right one. For comfort, support, or style, New York City offers a variety of stores to try pillows in person before making a purchase.
Here are the top three pillow stores in NYC, where you can explore different brands and expert recommendations.
Top 3 Stores Where to Try Pillows in New York City
Pillows are rarely available to try before you buy. We've compiled a list where you can rely on testing out the pillows, so you know which firmness, contouring, and cooling features work best for you.
1. SleePare - A One-Stop Shop for Pillows
SleePare is an all-in-one store dedicated to helping you find the best pillow for your unique needs. The knowledgeable staff and wide selection of pillows make it an ideal spot for anyone serious about improving their sleep.

Location
218 West 30th St, New York, NY 10001
What They Offer
SleePare offers a variety of pillow types, from memory foam to down, as well as hybrid options for different sleep preferences. They also carry popular brands such as Malouf and Bedgear, ensuring a premium selection.
Why Choose SleePare?
SleePare stands out as a premier destination for pillow shopping in NYC, offering a personalized and high-quality shopping experience. Here’s why SleePare should be at the top of your list:
- Expert Guidance
The staff at SleePare are highly trained in sleep science and pillow technology. They take the time to understand your sleep position, preferences, and concerns, providing tailored recommendations that suit your unique needs. Whether you’re a side sleeper in need of extra neck support or a stomach sleeper looking for a low-loft option, their expertise ensures you’ll leave with the perfect match.
- In-Store Testing
Shopping for pillows online can be a gamble, but SleePare eliminates the guesswork with its in-store testing experience. You can try out a variety of pillows in a comfortable, pressure-free environment. Feel the difference between memory foam and down, test varying firmness levels, and experience the comfort of top pillow brands firsthand with SleePare's 30-minute sleep trial.
- Top Pillow Brands
SleePare boasts a curated selection of premium pillow brands, including Malouf and Bedgear. These industry-leading names are known for their quality, durability, and innovative designs, ensuring you’re investing in a pillow that enhances your sleep quality.
- Wide Range of Options
SleePare offers everything from cooling gel-infused pillows to organic and hypoallergenic options, catering to all sleep styles and preferences. No matter your specific requirements, you’ll find a pillow that meets your needs while delivering optimal comfort and support.
- Customizable Sleep Solutions
Many pillows come with adjustable fills, allowing you to tweak the loft and firmness to create your ideal sleep surface. This feature is especially helpful for those with changing preferences or who share a pillow with a partner.
- Modern Sleep Technology
Explore pillows designed with advanced materials like graphite-infused memory foam or pressure-relief zones for optimal comfort and support. SleePare ensures that cutting-edge technology is accessible for a better night’s rest.
➡️ Ready to find your perfect pillow? Visit SleePare New York City today!
2. Macy's – Diverse Selection in a Classic Department Store
Macy’s offers a wide variety of pillows in their Brooklyn department store, catering to a broad range of sleep needs. From luxury to budget-friendly options, Macy’s has something for every sleeper.

Location
- 422 Fulton St, Brooklyn, NY 11201
What They Offer
Macy’s stocks well-known pillow brands like Tempur-Pedic, Sealy, and Martha Stewart. They offer different pillow fills, such as down, polyester, and memory foam, to accommodate all preferences.
Why Choose Macy’s?
Macy’s is more than just a department store—it’s a trusted destination for quality home goods, including a wide variety of pillows to suit every need. Here’s why Macy’s stands out as a top choice for pillow shopping:
- Wide Selection
Macy’s offers an extensive range of pillow brands and styles, making it a one-stop shop for all your sleep needs. From luxury options like Tempur-Pedic and Sealy to budget-friendly choices, you’ll find pillows with a variety of fills, including memory foam, down, polyester, and cooling gel. This diverse selection allows you to compare multiple options side by side, ensuring you find the perfect pillow for your comfort and support preferences.
- In-Store Testing
Macy’s provides the opportunity to feel and test pillows in person before making a decision. This hands-on experience is invaluable, allowing you to assess comfort, firmness, and support levels to ensure your chosen pillow meets your needs.
- Established Reputation
With over 160 years of experience, Macy’s is a trusted name in retail. Their longstanding reputation for quality products and excellent customer service ensures a dependable and satisfying shopping experience. When you shop at Macy’s, you can feel confident in the durability and performance of your purchase.
- Frequent Sales and Promotions
Macy’s is well-known for its seasonal sales and regular promotions, making it easy to find high-quality pillows at competitive prices. Whether you’re looking for a luxury brand or a budget-friendly option, Macy’s often offers discounts that make it easier to invest in your sleep without overspending.
- Exclusive Collections
In addition to carrying popular national brands, Macy’s also features exclusive collections and private-label options, such as their Hotel Collection pillows, designed to provide luxury comfort at an accessible price. These unique offerings give shoppers even more choices tailored to their preferences.
➡️ Discover top pillow brands at Macy’s in Brooklyn. Stop by now!
3. West Elm – Eco-Friendly and Luxury Pillow Options
West Elm is known for its stylish, eco-conscious products, and its pillow selection is no exception. For those looking for luxurious and sustainable options, West Elm offers premium pillows that are both stylish and comfortable.

Location
- 119 W 17th St, New York, NY 10011, United States
What They Offer
West Elm’s pillow collection includes organic cotton, wool, and down options. The store emphasizes eco-friendly choices, ensuring that customers can feel good about their purchases while getting a good night’s rest.
Why Choose West Elm?
West Elm stands out for its commitment to sustainability, luxury, and style, making it a top destination for shoppers who value eco-conscious choices and sophisticated designs. Here’s why West Elm should be on your list:
- Eco-Friendly Options
West Elm is dedicated to creating a positive environmental impact by offering a range of sustainable pillows crafted from natural and responsibly sourced materials. Many of their pillows are certified by organizations like GOTS (Global Organic Textile Standard), ensuring they meet the highest eco-friendly standards. West Elm offers guilt-free options that don’t compromise on quality or performance.
- Luxury Brands
If you’re searching for premium comfort, West Elm’s collection of luxury pillow brands delivers. Their high-end options feature top-tier materials, such as plush-down, cooling gel, and supportive memory foam, designed to elevate your sleep experience. These pillows combine cutting-edge technology with elegant craftsmanship, ensuring maximum support and softness.
- Stylish Designs
West Elm is renowned for its modern, sophisticated aesthetic, and their pillow designs reflect that. Beyond just functionality, their pillows are crafted to complement contemporary home décor, featuring chic covers and timeless patterns. Many pillows are available with removable covers that are easy to clean, ensuring your space stays fresh and stylish.
- Sustainable Packaging
Staying true to its eco-conscious mission, West Elm also focuses on sustainable packaging for their products. When you shop at West Elm, you’re not just purchasing a pillow—you’re supporting a brand that prioritizes reducing waste and promoting greener practices.
➡️ Upgrade your sleep with stylish options from West Elm. Visit their 17th Street location today!
How to Choose the Perfect Pillow for Your Needs
Choosing the right pillow is crucial for your sleep quality. The wrong pillow can cause neck pain, discomfort, and poor rest. Consider the following factors when selecting your perfect pillow:
- Understand Your Sleep Position: Do you sleep on your back, side, or stomach? Your sleep style influences the pillow firmness you need.
- Firmness: Soft for stomach sleepers, medium for back sleepers, and firm for side sleepers.
- Pillow Fill: Memory foam, down, or synthetic? Each type offers different benefits, so choose one that suits your comfort and support needs.
- Size: Ensure the pillow fits your bed size and personal preferences (standard, queen, king).
Use this checklist when visiting SleePare, Macy’s, or West Elm to find your perfect fit!
Frequently Asked Questions
We will answer any questions you have.
What pillows do luxury hotels use?
Luxury hotels often use down or down-alternative pillows because they offer a luxurious balance of softness and support. Find hotel-quality pillows at SleePare, West Elm, or Macy's. Ask employees for advice in choosing the right pillow for your needs.
H3: Should I just throw out old pillows?
Yes, it is important to get rid of old pillows and get new ones. We suggest that you replace pillows every 1-2 years to ensure adequate support and cleanliness. You can recycle the pillows or donate them to someone in need.
H3: How many years should you keep a pillow?
Most pillows should be replaced every 1-3 years, depending on the material and frequency of use. Look for signs of wear and tear like flattened pillows. You can also replace dirty pillows that are beyond cleaning.
Find the Best Pillows in NYC
Finding the right pillow can be life-changing for your sleep and overall well-being. Visit SleePare NYC, Macy’s, or West Elm to explore a range of pillow options and expert guidance. Whether you’re looking for luxury, eco-friendly options, or budget-friendly choices, these stores offer the perfect pillow for everyone.
SleePare offers customized guidance from our sleep experts who are trained to answer questions specific to increasing your sleep quality. Visit a store today.
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Meet The Author:
Shanir Kol
Shanir Kol, founder and CEO of SleePare, pioneered the “Try and Buy” model in eCommerce, enhancing mattress shopping by combining in-store trials with online purchases. Launching in 1999, his company focuses on customer satisfaction and eco-friendly practices, aiming to minimize mattress waste and expand sustainably.