Online bed-in-a-box mattress companies like Leesa and Tuft & Needle have set the mattress industry on fire and have totally reshaped the mattress buying experience in recent years.
An increasing number of Americans now prefers to buy mattresses online rather than in a store. As of 2018, 62% of consumers stated that they considered buying their mattresses online.
Therefore, it should be of no surprise that the market share of online mattress retailers has also been steadily rising. Experts have estimated that it was between the 12% to 13% range in 2016, and rose to about 20% within two years.
But why are people turning to online mattress shopping? Let’s talk about that.
The Benefits of Buying a Mattress Online
Gone are the days when people would spend hours upon hours at their local brick-and-mortar mattress store until they found the perfect sleep surface.
You no longer have to endlessly haggle with money-grubbing, self-proclaimed sleep experts only to dish out a month’s worth of rent for a mattress you don’t even like.
With online shopping, you can explore a plethora of exciting options and compare them at your own pace. Since the mattress is sold directly to the consumer, you’re also likely to find a better deal online due to lower overhead.
Other key benefits of online mattress shopping include
- More options to choose from
- Ability to browse and compare mattresses 24/7
- Free shipping and returns
- Generous mattress trial periods
So let’s kick things off with some important aspects you need to consider to get the most out of your online shopping experience. Then, we’ll highlight some of the best online brands and mattresses that you should definitely give a shot.
Online Mattress Buying Considerations
Discounts and Promotions
Since the internet allows manufacturers to sell directly to the consumers, they’re able to offer quality mattresses at much better prices due to lower markups.
However, it doesn’t stop there as online mattress stores run sales and promotions throughout the year. These discounts are almost guaranteed during the holidays, making them the best time to pick up your next mattress.
You can also head over to our coupons page to get your hands on the latest deals and discounts offered by famous online brands. You can also choose a mattress from our list of companies that run promos frequently and offer discounts year round.
Shipping Options and Charges
You can easily avail free shipping from different online mattress retailers, especially if you live in one of the 48 contiguous states. If you live in Alaska or Hawaii, you might incur a small fee on standard shipping.
Most online brands also offer free returns but not all so even if you return your mattress within the trial period, you might still have to dish out a little cash for returning it. Therefore, it’s best to clear this up before buying.
If you need your mattress set up as soon as possible, you may want to look into expedited shipping. While this option typically sets you back a few bucks, you’re in luck if you live in New York or New Jersey as you can avail SleePare’s same and next day delivery for free.
White Glove Delivery and Mattress Setup
While setting up most bed-in-a-box mattresses is pretty straightforward, it’s usually a two-person job. Moreover, things can get really cumbersome if you live on a higher floor.
In such an event, it’s best to find out upfront if the company offers white glove delivery for a truly seamless experience. White glove delivery will most probably cost you a few bucks, but it might be worth the splurge.
The company will unbox and set up your mattress, and also dispose off any unwanted packaging. They may even dispose off or donate your old mattress for free or for a nominal surcharge. Some brands like Saatva offer free white glove delivery and mattress removal service. How cool is that!
Trial Periods and Returns
A trial period makes your new investment completely risk-free. If you’re not satisfied with your new mattress for any reason, you can return it within the stipulated time frame for a full refund or exchange.
Most bed-in-a-box companies let you try out their mattress for about 100 days. However, the number of trial nights can be as low as 30 while some manufacturers like Nectar may even let you try out the mattress for an entire year.
Naturally, you can mostly only return or exchange your mattress once per brand. Moreover, companies may or may not cover return shipping, and mattress removal costs, so make sure to read the fine print before making your purchase.
Warranty
Most online companies provide their customers with complete peace of mind, long after the trial period has expired. Ten-year warranty periods are pretty common, but some brands do offer lifetime warranties.
Besides the duration, you should also judge a company’s warranty policy by what it covers.
Most brands offer a limited warranty, only covering sagging and defects in the foam or stitching. Depending on their policy, you might be entitled to repairs, replacement, or an upgrade (by paying the difference).
Moreover, it’s also important to distinguish between prorated and non-prorated warranties. With the latter, you’ll not have to cover any costs for replacement or repair. Manufacturers may also divide a warranty into prorated and non-prorated terms.
Customer Support
There are several different ways you can interact with a mattress company’s customer support remotely. You may get in touch with them via the brand’s social media profiles, on-site chat, email, and even the time-tested telephone.
We’d highly recommend you gather all your questions and engage customer service representatives before making a purchase. The quality of service you get at this stage will be a good indicator of things to come.
Compare and Contrast
One of the best things about online mattress shopping is that you’re not pushed to choose your mattress right away.
Instead, you can and should take your time comparing different brands and their offerings online and figuring out what works best for you.
You should look for detailed expert reviews of your favorite mattress brands and read up on what other buyers have to say about various products. This will help you get a picture of different products and enable you to make an informed decision regarding your purchase.
Try In-store Before Buying Online
Perhaps the only obvious downside to buying a mattress online is that you don’t really know what it feels like until it arrives. Sure, expert reviews and user opinions can give you an idea of what a mattress may feel like, but sometimes even they struggle to reach a consensus.
However, this can be easily rectified if you’re willing to drive down to your nearest physical mattress showroom and try out the products in-person. The best part is you can still buy your mattress online and benefit from all the perks we previously discussed.
Residents of NYC can schedule an appointment and drop by our exquisite mattress showroom at any time they find feasible. SleePare is home to dozens of top-tier mattress brands that you can try out for free.
The 10 Highest-rated Mattresses to Try Online
Review of the 10 Best Mattresses
Customer Ratings for Leesa Features | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Medium firmness is suitable for most sleepers
Offer good motion isolation and pressure relief
Bouncy and responsive
White glove delivery available for an additional charge
Cons:
Only one firmness option available
Not suitable for heavier individuals
While you can pick up Leesa Sleep’s products at SleePare or one of Leesa’s Dream Galleries, the Virginia Beach-based manufacturer is first and foremost an online direct-to-consumer mattress company.
The Leesa mattress features a three-layer all-foam construction and stands 10 inches thick. Beneath the soft and textured polyester cover, you’ll find 2 inches of Leesa’ proprietary LSA 200 foam, 2 inches of memory foam, and finally 6 inches of dense foam for support.
The layers work together to give the mattress a fairly medium firmness, that should satisfy most combination sleepers who tend to change positions during the night. You’ll also love this bed’s conformity, pressure relief, and responsiveness.
However, the all-foam construction may not be the best option for heavier folks who might find it lacking in support and may also experience some sinkage.
Customer Satisfaction Ratings for Saatva Features | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Three distinct firmness levels
Bouncy and responsive
Great edge support
Suitable for all body types and sleep positions
Cons:
Heavy
Doesn’t readily contour to body shape
Founded in 2010, Connecticut-based Saatva is a leading online manufacturer and retailer of high-quality innerspring mattresses, made in the USA.
The Saatva Classic is the company’s flagship mattress. With three distinct firmness levels to choose from, we can easily recommend this mattress for all body types and sleeping positions.
The Saatva relies on its innerspring construction for support. Near the surface, you’ll find a layer of memory foam right beneath the Saatva’s organic cotton pillow top cover. The cover does add to Saatva’s cushiness, but it’s obviously not as conforming as a foam mattress.
The coils are individually wrapped, and together with the memory foam, allow the Saatva to offer good pressure relief without compromising on responsiveness. The coil construction also helps the mattress with temperature regulation but does make it a bit heavy.
Customer Satisfaction Ratings for Muse Features | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Available in three firmness levels
Suitable for all body types and sleeping positions
Sleeps cool; great choice for hot sleepers
Good edge support and responsiveness
Cons:
Mediocre responsiveness
No white glove delivery option
Muse Sleep is a newcomer to the online mattress scene and is determined to provide its customers with a highly personalized and hassle-free sleeping experience.
Muse Sleep’s philosophy is also reflected in their mattress as it comes in three different firmness options and can cater to the unique needs of different types of sleepers.
The Muse also sleeps cooler than most memory foam mattresses. The gel infused comfort layer and phase shifting Diamond Breeze cover make it incredibly cool to the touch and a terrific choice for hot sleepers.
Like most memory foam mattresses, Muse lacks sufficient bounce that combination sleepers and couples seek. Therefore, if you sleep in just one position and need a cushy surface, this bed’s for you.
Customer Satisfaction Ratings for Helix Dusk Luxe | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Medium-firm mattress
Ideal for back and stomach sleepers
Zoned support for better spinal alignment
Soft pillow top ensures good motion isolation and pressure relief
Great temperature regulation
Cons:
Average edge support
No white glove delivery option available
Only one firmness option available
High price luxury mattress
Helix is a New York-based mattress company that has been around for some time now. With an understanding that people have different sleep preferences and needs, the company tailors specialized solutions to offer its customers exceptional experiences.
The Helix Dusk Luxe is no different. It’s a well-built hybrid mattress with medium firmness that has been designed with back and stomach sleepers in mind.
The Luxe range includes all of Helix’s top-of-the-line premium mattresses. All of these come with a cushy, pressure-relieving comfort top and Helix’s Ultra-Breathableover that complements the Dusk Luxe’s coil construction to offer superior temperature regulation.
The brand offers unique options for couples who have different firmness preferences. With their superb design, you can both enjoy a comfy rest on your favorite comfort level.
Speaking of coils, they are arranged to offer more support under your lower back and hips as compared to your head and shoulders. This zoned support allows the mattress to feel firmer under your hips and softer under your shoulder for better spinal alignment.
Customer Satisfaction Ratings for Tuft and Needle | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Suitable for most sleepers
Good balance of pressure relief, support, and responsiveness
White glove delivery available for an additional charge
Cons:
Limited firmness options
Might be too firm for petite side sleepers
Tuft and Needle also started out as an entirely online mattress brand in 2012 to simplify the mattress shopping experience and to provide amazing sleep products at unbelievable prices.
The Tuft and Needle Original mattress is the perfect embodiment of T&N’s vision. It’s a simple, well-built, all-foam mattress that doesn’t break your bank.
Tuft and Needle’s patented Adaptive Foam takes center stage as the comfort layer of this mattress and gives it a nice balance of pressure relief, support, and responsiveness.
While firmness options are limited, the T&N Original’s default medium-firm comfort level should satisfy most kinds of sleepers and sleeping positions. However, if you’re a very petite side sleeper, there are better options out there.
Customer Satisfaction Ratings for Purple Bed | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Good temperature regulation
Offers conformity and support
Excellent choice for stomach and back sleepers
Hypoallergenic and non-toxic
Cons:
Only one firmness option
Weak edge support
Not suitable for petite, side sleepers
Heavy with no white glove option
Started by brothers Tony and Terry Pearce in 2015, Purple is an Utah-based mattress company, known for its unique grid-like foam and zany ads.
The Purple Bed is the company’s flagship mattress. Purple’s Smart Grid makes up the top layer of the mattress and allows it to closely conform to your body’s natural shape. Spaces in the grid-structure also help the mattress stay temperature-neutral.
The mattress has a medium-firm comfort level. Support levels are good enough for most sleepers near the center, but the same can’t be said about the edges. Contrarily, very petite side sleeper may find the mattress a little too firm.
The mattress can also be a bit unusual for some of our readers who prefer the feel of traditional memory foam and innerspring mattresses. The Purple Bed has a cool feel which might not be for everybody, so make sure to test it out at the SleePare showroom.
Customer Satisfaction Ratings for Bear Hybrid | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Medium firmness
Good for muscle pain relief and recovery
Good choice for most sleepers
Good pressure relief and motion isolation
Offers white glove delivery and setup
Cons:
Only one firmness option
Mediocre edge support
Not suitable for very heavy and very light sleepers
Headquartered in Hoboken, New Jersey, Bear Mattress specializes in crafting mattresses for athletes and active individuals.
The Bear Hybrid is designed to improve blood flow and assist with recovery. Its cover is highly breathable and made up of Celliant, a material that’s clinically proven to help your body recover fast.
The mattress’ hybrid design provides excellent pressure relief and motion isolation due to the presence of foam layers while the coil section adds it to its responsiveness and temperature regulation abilities.
The Bear Hybrid only comes in medium firmness. While this does allow it to cater to the needs of most sleepers, extremely heavy folks should look into alternatives.
Customer Ratings for Brooklyn Bedding Aurora | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Three firmness options
Suitable for all sleepers
Sleeps cool; good for hot sleepers
Ideal for couples
Bouncy
Offers good support
Cons:
Not for people looking for an all-foam feel
No white glove delivery option
Founded in 1995, Brooklyn Bedding is one of the most popular online mattress brands. It’s family owned and sells an entire range of bedding products, including mattresses, pillows, and sheets.
The Brooklyn Bedding Aurora comes in three firmness options (soft, medium, firm) so regardless of weight and sleeping position, you’ll be able to find a variant that offers you the right amount of support and pressure relief.
If you dig deep into the Aurora’s construction, it’ll become evident that it has been specifically designed to sleep cool. The phase changing cover, copper-infused comfort layer, and a section of pocketed coils work in tandem to quickly draw away excess body heat.
The Aurora’s hybrid construction truly brings together the contouring and motion isolation offered by foam mattresses and the responsiveness and support of a spring mattress.
There’s really not a lot to complain about the Aurora unless you’re a person who likes to sleep hot or looking for a pure memory foam feel.
Customer Satisfaction Ratings for Winkbed Plus | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Suitable for heavyweight people
Best for stomach and back sleepers
Good temperature regulation
White glove delivery and old mattress removal available
Cons:
Not ideal for lightweight sleepers
Based in NYC, WinkBeds is a direct-to-consumer company that sells handmade luxury hybrid mattresses along with quality sleep products and accessories.
Designed specifically for heavyweight persons, the WinkBed Plus is the firmest option the company offers. Like the standard WinkBed, the Plus too has a hybrid construction but uses latex foam for added support.
The WinkBed Plus is also a good choice for most sleepers beyond its target demographic. Only very lightweight sleepers will find the mattress too firm and inadequate for providing pressure relief.
The latex layer, along with the section of pocketed coils helps promote airflow and allows heat to dissipate. Temperature regulation is further aided by the use of Tencel in the cover. This combination also helps make the mattress fairly responsive and bouncy.
Customer Satisfaction Ratings for Layla | |
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Comfort | Support | Temperature Regulation | Durability | Overall Value | Buy Now |
Pros:
Flippable firmness levels
Best value foam mattress with durable construction
Lifetime non-prorated warranty
Excellent motion isolation and noise suppression
Cons:
Edge support is relatively weak on the soft side
Not suitable for heavyweight stomach sleepers
No white glove delivery options
Layla Sleep has made great strides in the bedding industry since its inception in 2016. It sells only one mattress, along with other sleep products exclusively online.
The copper-infused memory foam is the highlight of the Layla mattress’ construction. Copper adds to the mattress’ durability and being a good heat conductor, helps significantly with temperature regulation. It also helps with your allergies due to its antimicrobial properties.
The mattress features a flippable design with different comfort levels on either side. Having both a soft and firm side can be really beneficial if you’re not sure about what you prefer.
Regardless of the side you choose, Layla offers good support, motion isolation, and pressure relief.
Having multiple firmness options also allow Layla to cater to a wide range of sleeping positions and body types. However, heavier individuals may not find Layla supportive enough. Moreover, edge support and responsiveness could also have been better.
Pricing Information
Mattress Name | Twin 39" x 75" | Twin XL 39" x 80" | Full 54" x 75" | Queen 60" x 80" | King 76" x 80" | Cali King 72" x 84" | Buy Now |
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Leesa | $595 | $695 | $895 | $995 | $1195 | $1195 | Get Discount |
Saatva Classic | $599 | $749 | $999 | $1099 | $1499 | $1499 | Get Discount |
Muse | $650 | $650 | $850 | $950 | $1100 | $1100 | Get Discount |
Helix Dusk Luxe | $995 | $1245 | $1495 | $1745 | $2145 | $2145 | Get Discount |
Tuft and Needle Original | $350 | $395 | $495 | $595 | $750 | $750 | Get Discount |
Purple Bed | $649 | $699 | $899 | $999 | $1299 | $1299 | Get Discount |
Bear Hybrid | $1090 | $1190 | $1290 | $1390 | $1690 | $1690 | Get Discount |
Brooklyn Bedding Aurora | $999 | $1249 | $1549 | $1699 | $2124 | $2124 | Get Discount |
WinkBed Plus | $1249 | $1349 | $1499 | $1799 | $1999 | $1999 | Get Discount |
Layla | $599 | $699 | $899 | $999 | $1099 | $1099 | Get Discount |
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Meet The Author:
Shanir Kol
Shanir Kol, founder and CEO of SleePare, pioneered the “Try and Buy” model in eCommerce, enhancing mattress shopping by combining in-store trials with online purchases. Launching in 1999, his company focuses on customer satisfaction and eco-friendly practices, aiming to minimize mattress waste and expand sustainably.