Blog > How to Sleep While Pregnant in 2024 – Essential Tips & Advice
How to Sleep While Pregnant in 2024 – Essential Tips & Advice
How to Sleep While Pregnant: Everything You Need to Know
For new parents, sleep deprivation is an unfortunate reality. For many parents, sleep problems begin before your new bundle of joy arrives. Many factors cause sleep problems during pregnancy: hormone fluctuations, body changes, and rising stress levels can cause physiological changes that can disrupt sleep throughout pregnancy. For soon-to-be moms, getting enough sleep is essential. Sleep deprivation has been linked to higher risks of postpartum depression, elevated BMI, and high blood pressure in newborns.
Getting good, quality sleep during pregnancy is possible. The following tips can help you get the sleep you need to have a healthy pregnancy and baby.
During pregnancy, women may experience sleep problems they never had before. These sleep problems are normal and almost all pregnant women experience some form of sleep disturbance, like frequently waking up at night. Not to mention heartburn, being uncomfortable due to body changes, and aches and pains.
Sleep problems in pregnancy are obviously temporary but do evolve as pregnancy progresses into each trimester. Here’s a rundown of what to expect sleep-wise during each trimester and how to cope.
First Trimester
It doesn’t take long for the effects of pregnancy to develop. Early pregnancy symptoms include morning sickness, frequent urination, and breast tenderness that make sleeping more difficult. The fatigue of the first trimester can be challenging, as many women do not announce their pregnancy until the second trimester.
Here are some symptoms that can interfere with your sleep and a few tips to help you cope.
Nausea
The classic “morning sickness” symptom of pregnancy can actually last long into the day (and night). To help settle your stomach, eat smaller, frequent meals or keep some crackers nearby to eat at night if you wake up feeling sick.
Shifted body clock
During early pregnancy, many women experience fatigue due to changing hormones and your body needing more nutrients. Feeling tired can make you want to go to bed earlier and then wake up earlier. This might take some getting used to depending on your schedule, but it’s best to listen to your body and sleep when you need it.
Frequent urination
Another common symptom of early pregnancy, frequent urination is caused by an increase in progesterone and human chorionic gonadotropin (hCG) or the pregnancy hormone. It is difficult to stop this symptom, but the best way to decrease urination, especially at night, is to limit fluids before bed.
Headaches
A pounding headache is annoying-even more so when you’re in early pregnancy and dealing with other uncomfortable symptoms. There are multiple causes of early pregnancy headaches, including hormone shifts, caffeine withdrawal, low blood sugar/dehydration caused by vomiting, nasal congestion, or increased blood pressure. Ask your doctor what medications you can safely take while pregnant to counteract a headache. Also, make a note of anything that might be causing your headaches to keep yourself accountable.
Breast pain
According to the American Pregnancy Association, 17% of women reported breast pain and tenderness as their first pregnancy symptom. Breasts might be painful in early pregnancy due to rising amounts of estrogen, progesterone, and prolactin. Your body begins preparing to breastfeed from the beginning of pregnancy. This causes increased blood supply to the breasts, increased breast size, and growing milk ducts. To help ease breast pain/tenderness in pregnancy, try getting a new, more supportive bra or wearing a sports bra while sleeping.
Bloating and Constipation
Before the baby bump even appears, many pregnant women experience bloating and constipation. This is due to slowed digestion, which is your body’s natural process to ensure it gets enough of the nutrients it needs from food to support a developing baby. To help ease constipation and discomfort, make sure to eat enough fiber and drink plenty of water.
Second Trimester
The second trimester of pregnancy is an exciting period, with morning sickness subsiding and the baby bump starting to appear. Overall, the second trimester is much easier than the first, but there are still some sleep issues that can cause sleepless nights. Even with the following sleep problems, women get an average of 7.5 hours of sleep each night during the second trimester. During this time, it’s important to get as much sleep as you can to rest up for what’s coming up next.
Here are a few things that can interfere with sleep in the second trimester.
Leg cramps
Leg cramps are common in pregnancy due to low magnesium levels. These muscle spasms can also be caused by muscle fatigue from carrying extra weight and compression of blood vessels. The best way to ease these cramps is to take a magnesium supplement as your body might be lacking in this essential nutrient due to pregnancy. Regularly stretching and staying hydrated can also help prevent leg cramps in pregnancy.
Increased stress
Anxiety is common in pregnancy. A rapidly changing mood and anxiety can leave you feeling drained. This can be especially hard to control and even more difficult to stop completely. There are some things you can do to help ease anxiety caused by mood swings. Reach out to your support system to discuss what’s stressing you out.
Try guided visualization, deep breathing, or mindfulness methods to reduce stress. A prenatal yoga group may be a good opportunity to meet other soon-to-be moms. According to research, your coping style has a direct effect on your stress levels, which impacts sleep quality.
Back pain
Pregnancy puts a strain on your body. Even if you are in good shape and are overall healthy, carrying a baby can still cause pain. One way to counteract this to focus on core strength exercises. Many think that your core is only made up of your abdominal muscles, but “the core” is made up of the hips, lower back, lats, and upper legs. These muscles help stabilize your entire body and are some of the largest muscles in the body. Studies have shown that women with stronger core muscles have easier pregnancies and are less likely to require a Caesarean delivery.
Strengthen your core muscles by performing abdominal exercises, squats, deadlifts, and back exercises.
Fatigue
Everyday functioning during the second trimester is much easier than the first. Overall, women report feeling much better and more like themselves, experiencing fatigue is still not uncommon in the second trimester. This is still due to a changing body and constantly varied hormone levels. Many pregnant women still report experiencing fatigue in the second trimester. While you need your sleep, you can help counteract pregnancy fatigue by engaging in moderate exercise, especially in the morning or afternoon, to help keep stable energy levels.
Vivid dreams
Studies show that 40-50% of pregnant women experience vivid dreams and nightmares. With all the physical changes happening in pregnancy, your mind is going through some as well. One theory is that pregnancy hormones affect how your brain processes information and emotions, leading to more vivid and frequent dreams/ nightmares when you’re pregnant. Another reason for these weird dreams is a disrupted sleep routine.
Without maintaining a normal sleep pattern, or when you wake up more often throughout the night, your REM (Rapid Eye Movement) sleep will be interrupted. Dreams happen during REM sleep, and if the frequency or duration of REM sleep varies or is disturbed often during the night, it may affect how much you dream when pregnant. It may also impact your capacity to recall your dreams, giving the impression that you’re having more vivid dreams. While there is no one to stop or control your dreams, make sure you are getting enough sleep. To make sure you’re spending enough time in REM sleep, try using a sleep tracker app or fitness tracker.
Third Trimester
This is the most challenging part of pregnancy. As your weight increases and the pressure of the developing baby begins to have a direct effect on muscles, joints, and blood flow, the third trimester of pregnancy brings a lot of sleep challenges. Here’s what to expect during the final months of pregnancy before you meet your newest family member!
Restless Leg Syndrome
Restless legs syndrome causes an uncontrollable urge to move the legs. It manifests while the body is at rest, making it almost difficult to fall asleep. This uncomfortable condition affects as many as one in three women in the third trimester, according to research. Restless legs syndrome is often caused by iron deficiency, which is common in pregnancy. The best way to counteract this is to take prenatal vitamins and eat iron-rich foods like red meat and spinach.
Heartburn
Heartburn is common in the third trimester as digestion is still slowed down and because organs shift during pregnancy to make room for the growing baby. Up to 45% of women experience heartburn in the third trimester. While heartburn is difficult to prevent, most women find relief with medications and lifestyle changes such as not eating before bed, avoiding trigger foods like spicy and acidic foods, and sleeping on your left side.
Sleep apnea/snoring
During pregnancy, a large percentage of women experience snoring and sleep apnea. Snoring in pregnancy has been linked to elevated blood pressure and preeclampsia. Sleep apnea can make you feel tired due to lack of oxygen and poor sleep quality. Sleep apnea in pregnancy is caused by a growing uterus. Those with more severe sleep apnea can use a CPAP machine to help with breathing. Rolling over onto your side expands the windpipe and relieves sleep apnea symptoms.
Increased fetal movement
For many pregnant women, their baby begins kicking and moving as soon as they lie down to sleep. Daytime movements soothe babies in the womb so they end up sleeping most of the day. Night time silence can startle them and wake them up causing more movements at night. Feeling your baby move about may be soothing for some women, but it can make it difficult to fall asleep for others. According to the University of Auckland, 79% of pregnant women felt increased fetal movement at bedtime. To calm your baby, try moving around for a few minutes or have a light snack.
Tips for Sleeping While Pregnant
There are a variety of methods for reducing sleep disturbances during pregnancy and getting the sleep you need. Here are a few extra tips to help.
1. Avoid Sleep Aid Medications
While it may be tempting to turn to a pharmaceutical or herbal supplement to help you sleep, they are generally not recommended for pregnant women. Effects of sleep aids on pregnant women are not fully known as there is limited research. Sleep aids are often unreliable and might end up doing more harm than good. If you feel you need a sleep aid in pregnancy, talk to your doctor.
Hormonal changes, coupled with a growing uterus, cause the whole digestive system to slow down during pregnancy. Symptoms include constipation, indigestion, and heartburn. Dietary changes can help improve digestion and ease symptoms.
Here’s what you can do to improve digestion during pregnancy:
Avoid carbonated beverages, citrus, peppermint, tomatoes, and spicy or fatty meals.
Avoid eating within three to four hours of bedtime.
Instead of three big meals, eat small meals throughout the day.
4. Practice Good Sleep Hygiene
Sleep hygiene is a set of routines and behaviors that help you get a good night's sleep. Sleep hygiene is crucial for everyone, especially during pregnancy.
These tips will help improve your sleep hygiene:
Go to bed and wake up at the same time each day.
Your bed should only be used for sleeping and sex.
Avoid exercise within three hours of going to bed.
Keep electronics out of the bedroom and avoid looking at screens before bedtime.
If you can't fall asleep in 30 minutes, get up and do something non-stimulating, like reading.
5. Plan Naps Wisely
A brief afternoon nap may help with pregnancy fatigue due to poor sleep at night. Too many naps during pregnancy have been linked to hyperglycemia. Taking long naps may make it harder to fall asleep at night. One study found a connection between sleeping more than nine hours uninterrupted and an increased risk of stillbirth.
What Are The Best (and Worst) Sleeping Positions for Pregnancy?
Pregnancy is a tough time, especially for getting quality sleep. Now that you need sleep more than ever, it can be difficult to get it. With your expanding belly, finding a safe and comfortable sleeping position may be difficult, and not every posture is suitable during pregnancy. Looking to get comfortable? Here are the best positions for sleep during pregnancy.
Sleeping on Your Back
Try to avoid sleeping on your back during pregnancy. Back sleeping during pregnancy can cause breathing difficulties, digestive problems, hemorrhoids, low blood pressure, backaches, and a reduction in circulation to your heart and baby. Your expanding abdomen rests on your intestines and main blood arteries. As your bump grows, you may develop sleep apnea.
Sleeping on Your Side
During pregnancy, the recommended sleep position is on the left side with the legs slightly curled. This position increases oxygen and nutrients to the baby by facilitating blood flow to the heart, kidneys, and uterus. If you're not used to sleeping on your side, try using extra pillows. To support your stomach, put a wedge cushion in between your knees, or place a small pillow between your knees to alleviate strain on your lower back.
Sleeping on Your Stomach
Stomach sleeping may be fine for the first few months of pregnancy until the increasing baby bump makes this position uncomfortable. Your breasts get more sensitive as your pregnancy progresses, and your abdomen continues to expand, making sleeping on your stomach uncomfortable. A donut-shaped pillow (with a hole in the center) may make sleeping on your stomach more comfortable.
Resources
Pregnancy is both an exciting and anxious time. Moms-to-be have hundreds of questions about their experiences, pregnancy, and symptoms. Luckily, there are hundreds of websites and resources available to help with health advice, sleep, and more.
Here are some resources that may be beneficial for soon-to-be-moms.
Sleeping on your left side is the best way to sleep during pregnancy. It improves blood flow by reducing the uterus's weight off the right side. If sleeping on your side isn’t natural for you, try a pregnancy pillow.
How many hours of sleep do you need during pregnancy?
Feeling tired during pregnancy is due to hormonal changes and the body needs extra nutrients to support the development of the baby. Fatigue is completely normal during pregnancy; it’s one of the earliest indications that you’re expecting.
Can I take sleep aids or something for fatigue during pregnancy?
It is not recommended to take sleep aids or supplements/medications to counteract fatigue or to induce sleep during pregnancy.
Sleeping during pregnancy can be a challenge. As your body changes, sleep can become harder to get, especially quality sleep. The tips outlined in this guide will help guide soon-to-be-moms on how to get the best sleep possible. If you’re having extreme symptoms, noticing changes in sleeping patterns, or a decrease in fetal movement, see your doctor to rule out any serious health concerns.
Shanir Kol, founder and CEO of SleePare, pioneered the “Try and Buy” model in eCommerce, enhancing mattress shopping by combining in-store trials with online purchases. Launching in 1999, his company focuses on customer satisfaction and eco-friendly practices, aiming to minimize mattress waste and expand sustainably.
I was hesitant at first, but this store exceeded all of my expectations. I worked with Valerio who is exceptionally knowledgeable about all things mattress related (ie construction, support, quality etc). Working with him has been a pleasure and I can't wait for my new bed!
Ruveena was very helpful and not pushy at all. Highly recommend a visit.Updating this:I emailed on August 20, again on August 22, and then called and nobody replied all three times. Is this store still open? If it’s this hard for me to buy will it be even harder for me if I need to return?I eventually found a number to get in touch with Bruce who helped me.Update: the Mlily I bought says pretty badly by morning, causing back pain. I am trying to get it replaced, but the process is not easy.
I can’t say enough good things about our experience with Valerie! From the moment we walked in, he took the time to understand both my and my partner’s specific sleep needs and preferences. He didn’t just try to sell us a mattress; he truly cared about our sleep health, explaining how different options could impact our comfort and overall well-being. His knowledge and patience made us feel confident in our choice, and he went above and beyond to ensure we found the perfect fit. If you’re looking for someone who genuinely prioritizes your sleep health over making a quick sale, Valerio is the person to see!
Valerio from sleePare was absolutely the best when it came to giving us recommendations for mattresses. We fell in love with the mattress he sold us!!!!!
I purchased an M lily mattress at the New York City store a month ago and selected a mattress by M Lilly because of its firmness. When mattress was delivered, it was tightly rolled in a tube and vacuum packed, which concerned me from the onset as I felt the springs would be compromised . when I put the mattress on my bed it felt much softer than the mattress in the store, and when I looked at the tag on the mattress the manufacturing date was almost 3 years old, I called and spoke to Bruce in the customer service department a guy. He assured me he would credit me the price of the mattress as well as pick up the mattress “soon”. since then I have made several follow up phone calls and nobody answers and nobody returns my calls. I bought the mattress with a credit card and I am going to make a claim that my credit card company not pay this invoice. This was really a terrible experience with a terrible salesman..
the only reason I went to Sleepare was to try one of those online mattress brands.The only reason why i left the store buying two mattresses was only because of Valerio, the sales guy.Not only did he help me made the right mattress choice but he did it with his extensive knowledges and joyful spirit.He didn't just recommend the most expensive options-he focused on finding the mattresses that would fit my needs.
I had an exceptional experience shopping for mattresses here. After doing some of my own research online, I was left feeling a bit overwhelmed by the prospect of purchasing a new mattress, but visiting Sleepare helped simplify the process. I was helped by Valerio who went above and beyond to explain the qualities in a mattress I should be looking for while taking my sleep habits into consideration. He was very honest about the expensive name-brand mattresses and explained how the most expensive is not necessarily the best mattress to meet my needs. I was able to spend time trying out several different mattresses. After speaking with Valerio, I left feeling far less daunted than when I arrived. I ended up purchasing a mattress that I am very happy with! They offer a four month trial period in case the mattress does not meet my expectations. I highly recommend coming here for your mattress needs.
Valerio is incredibly helpful. He is knowledgeable and listens to our needs. Compared to some large mattress chains, this store carries good brands that don’t put out aggressive marketing & have reasonable pricing.
Horrible experience dealing with customer service out of NY. Bruce was very rude. I will never buy again at any SleePare and do not recommend this store to anyone.
Could not have had a better experience to find our new mattress! I set up our appointment with Valerio over the phone, and he was extremely helpful and kind. He was very honest about the pros and cons of each mattress, and gave us valuable insights that we otherwise might not have known when testing out each mattress. Thank you again Valerio!
Valerio was extremely helpful with helping me choose the perfect mattress. He was patient, very very funny and gave me a great deal. I highly recommend Valerio for anyone who is looking for a mattress!!
I didn't buy a mattress during my visit, but had a very positive experience thanks to Valerio. He was very helpful in guiding me through the different options and recommending what to evaluate and consider based on my personal circumstances. A true expert and partner in navigating a category I know very little about!
We had to replace our Nest mattress due to water damage while in storage. I went in wanting to try the WinkBed, and after trying several mattresses over and over, we went with a Helix. Valerio helped us and made the entire process enjoyable. I appreciated his transparency, humor, and patience as we carefully weighed our options. We requested a delayed delivery so we have not received the mattress yet. If there are any issues with the delivery, I will update this review. I highly recommend stopping by to try out mattresses here if you're in the market for a new mattress!
This was surprisingly a GREAT experience! We were helped by Fazi, who was friendly, knowledgeable, and NOT PUSHY. I thought I'd be leaving with a totally different mattress that I'd researched, but based on Fazi's thoughtful recommendations, I'm happy to say I got a mattress that is much better for me. I was afraid that this was going to be stressful and overwhelming, but instead, Fazi offered water upon arrival, provided shoe covers for hygiene, and let me explore the different mattresses at my own pace. I'm so glad SleePare exists, because it's intimidating buying an "online" mattress for so much without ever trying it, even with the 100 day trial offers. This experience helped me feel confident in my purchase, and I'm excited about my new mattress! Thank you, Fazi!
We purchased a mattress here from Valerio, who was extremely helpful and knowledgeable. We left with a perfect mattress for us and the entire process was simple, transparent and enjoyable! Highly recommend stopping here.
Valerio is the best! He made sure to listen, made great suggestions, and is super friendly and personable. Made the whole shopping experience a breeze. Would absolutely recommend shopping with him here!
Valerio is an exceptional representative. He fully explains how the mattress is both the best for you & the worst for you while showcasing how knowledgeable he is about each type of mattress. He wont steer you wrong with your purchase.
My husband and I have been in search for a new mattress and we decided to go to SleePare because of the variety of brands they offer. We had no intention of purchasing a mattress the same day but ended up doing so because of the phenomenal service we got working with Valerio. From the moment we stepped in, Valerio was welcoming and kind. He was so knowledgeable about each of the brands, answered all our questions and most importantly he was honest which is so important, especially when you’re making a large investment! We learned a lot about different mattress types and what to look out for in mattresses moving forward. But honestly, so long as Valerio is there I will only work with him and will refer all my friends and family to him. Thank you for such a great experience!
We were looking for a firm mattress to replace the current old one. After some research online, through the detail product descriptions and many reviews, we thought that we found the mattress which fits our needs. However, we still like to experience the mattress in person. From Google, we found out the SleePare store in New York city, they have may brands of mattress that normally are not available in many mattress stores.We made an appointment with SleePare to check out the mattress that we are interested. We were kindly greeted by the store manager Fazi, and she was very attentive and knowledgeable. We were glad that we try out the mattress in person before making the purchase, it turned out that the mattress that we were looking for did not really meet our need. Fazi understand our need and was so helpful in showing us different brands of mattress.We ended up purchasing the Milly PowerCool firm mattress. The firmness of the mattress is perfect for us. Purchase process was simple and easy. Good communication with Fazi and her team throughout the sale and posted sale periods. Shipping was free and fast. It was the best mattress purchase experience for us. It is highly recommended to check out SleePare store when you need a mattress!Thank you so much to Fazi and her team!
Had an incredible experience here. Valerio was incredibly helpful and kind. He explained everything to us very well, which really helped us with our decisions. Would def go back here
Absolutely thrilled to share my amazing experience at SleePare, especially with the incredible Valerio! Let me start by saying, mattress shopping had been so stressful before I came here. I dealt with so many pushy salespeople who were more focused on selling me the priciest option rather than finding the right one for me. It was exhausting!Enter Valerio – a true gem! From the moment I walked in, he made me feel comfortable, never rushed me, and was genuinely interested in what I needed for a good night’s sleep. His knowledge about all the different mattresses was mind-blowing, and he took the time to answer every question I had. His only goal was making sure I left happy and confident in my choice.And guess what? I did! I ended up choosing the Helix Twilight Luxe, and I couldn’t be more excited. I am confident that it is going to be a game-changer for my sleep. I’m so thankful to Valerio for making what started as a stressful process end with a smile (and a perfect mattress). Highly recommend SleePare and *definitely* ask for Valerio!
I recently had a great experience at SleePare, thanks to Valerio's exceptional service. He was incredibly knowledgeable about the different mattresses and took the time to teach me how to choose the right one without being pushy about making a sale. I appreciated all the information. After my visit, I decided to do some research and checked out a few other stores. It didn't take long to realize the difference in quality and service. I was so impressed that I returned to SleePare the same day and made my purchase. If you're looking for a great mattress and a quick delivery, I highly recommend visiting SleePare and speaking with Valerio.
They have a great selection of mattresses, and their customer service is even better. I bought an Mlily but unfortunately in the end I had to return it before the end of the trial period - it was a good mattress but it didn't perform as I expected. They were great throughout the return process. This is probably the best mattress store in the city.
Terrific place! If you are in any way reluctant to roll around on mattresses in a public space like I initially was, don't be! The experience was enlightening, fun and beneficial in helping me pick a mattress that suits my needs. The SleePare team is informative, patient and congenial. I'm glad I stopped by; it sure beats reading tons of online reviews and still winding up confused. Before buying your next mattress, do yourself a big favor: Visit SleePare!
My son and I found this store after much research. He needed a bed as his old bed would cause him to roll into the middle. He was an active skateboarder and BMX biker and really needs excellent support for his spine and neck. Valerio was exceptional in his knowledge and tact. He had a great sense of humor and I found him to be genuine. He gave us his cell contact which I had to use to ask a few questions and he responded immediately even over the holiday weekend. I would highly recommend this store and Valerio. My son loves his new Helix Elite mattress and I love the value and service we received. Thank you Valerio and Sleepare!
Valerio made the process of buying a mattress enjoyable and effortless. His extensive knowledge and engaging personality set him apart as the most fun and personable salesperson we've encountered in the mattress industry. Highly recommend visiting this store!
Online reviews are great but trying in person these beds rly helped me choose “my bed”. I ordered new Winkbed Blue Luxe with latex and slept on it for 3 weeks so far but gosh, it did make such a big difference on my sleep! I will update in about 6 months
Had a great experience here with Rory. Got tired of shopping online and looking at reviews online only to still get a mattress I was unhappy with and returned. Found SleePare on google and made my way here from Queens. Rory was extremely helpful and patient. His first recommendation was the one I ultimately ended up purchasing after spending almost an hour here trying all the mattresses. The price also ended up slightly cheaper than the online price from the manufacturers website and included the sleeping bundle the manufacturer was offering for online customers. I can't recommend this place enough. Don't buy blindly based off of all the Youtube reviewers. Come here and try for yourself in a no pressure environment. Thanks again Rory!
Brenda and Kirsten were awesome to work with! They were friendly and knowledgeable making me and my wife's shopping experience top notch. I would highly recommend SleePare to anyone shopping for a matress, :)
Wonderful attentive service. Valerio was kind and patiently explained the pluses and minuses of the mattresses I was interested in. And ultimately he led me to a mattress that I think will be perfect. Thank you!
Sleepare is a store that will give you the opportunity to test several mattresses that are only available on-line. Patrick is very knowledgeable about the characteristics of the different brands and will help guide you through the decision making process.
I recently purchased the Brooklyn Bedding Aurora Firm mattress from Sleepare in NYC, and it has been a game-changer for my sleep quality. I have chronic back pain, and the Aurora's targeted support zones have made a noticeable difference. Fazi helped me choose the right firmness, and after a few weeks of use, I can confidently say l've found my perfect match. The mattress sleeps cool, too, which is a huge plus during the humid NYC summers. Highly recommend both the mattress and the Store !
Rory helped me with the mattresses and was very helpful in explaining the differences between each mattress. I came back and place the order with Valerio and he made sure the shipping process was seamless as possible. He even helped me with the mattress to my car.
I and my partner worked with Fazi and she is the most pleasant to work with. Cannot express how grateful I am to sleep on a new mattress with NO shoulder pain or hip stiffness. We ended up going with Winkbeds Blue and absolutely love it!
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Meet The Author:
Shanir Kol
Shanir Kol, founder and CEO of SleePare, pioneered the “Try and Buy” model in eCommerce, enhancing mattress shopping by combining in-store trials with online purchases. Launching in 1999, his company focuses on customer satisfaction and eco-friendly practices, aiming to minimize mattress waste and expand sustainably.