Blog > Buying a Mattress Online in 2025 [Your Ultimate Guide]
Buying a Mattress Online in 2025 [Your Ultimate Guide]
In the past decade, mattress technology has evolved to match customer demands. With this has come increased variety, modern materials, and new methods of purchasing this home staple. The industry, which was once associated with outdated products and poor ethics, is now one of the top online retail industries in the world. According to the International Sleep Product Association, 45% of mattresses purchased in 2018 were purchased online. The industry shows no sign of slowing down and was valued at $15 billion in 2018.
While buying a mattress online is clearly preferred by those looking to update their bed, many who have never purchased a mattress online before might be hesitant to make such a large and necessary purchase online without trying the product out in person. Have questions about the online mattress buying process? Not sure where to start? Keep reading to learn more about what to look for when online mattress shopping.
FAQ’s About Buying Online Mattresses
Buying a mattress is both an investment in your overall health and wellbeing; many don’t realize how important good sleep is until we aren’t getting it. One of the keys to good sleep is a quality mattress. For those who’ve never purchased a mattress online, you probably have questions about the process, types of mattresses you can buy, returns, and more. Read on for answers to common questions about buying a mattress online.
What Types of Beds Are Sold Online?
Mattresses have evolved past the traditional innerspring and even memory foam. With more tech than ever helping us stay comfortable and get the sleep we need, there is a mattress for everyone. Here are the most common types of mattresses you can buy online, where to buy them, and how they are shipped.
Memory Foam
The classic memory foam mattress is both a common mattress in-store and online. These mattresses are constructed with multiple layers of foams and a support layer. Memory foam mattresses are easily compressed and shipped in a single box.
Latex mattresses are an old technology that have recently grown in popularity due to their eco-friendly properties, antimicrobial surface, cooling, and longevity. Natural latex mattresses will outlast any other type of mattress. Like memory foam mattresses, latex mattresses are easy to ship and unwrap. Latex mattresses are usually topped with organic cotton and wool.
The oldest type of mattress, innerspring/coil mattresses are the “traditional” mattress. This old technology is still relevant thanks to improved manufacturing and materials. Innerspring mattresses purchased online are usually hand delivered and assembled.
As the name suggests, hybrid mattresses are made with multiple materials such as various foams and often springs or coils. Easy to ship, hybrid mattresses are popular with online shoppers. Hybrid mattresses offer great value and comfort.
Overall, online mattresses are more cost effective than traditional in-store mattresses. Prices vary based on brand, material, and size. For example, latex mattresses are much more expensive than memory foam or innerspring mattresses. According to The Sleep Foundation, the average price of a mid-range online mattress is $1,000 for a Queen size and $600 for Twin size.
Can I Get a Discount Buying a Mattress Online?
Holidays like Memorial Day, President’s Day, and Black Friday are synonymous with mattress sales. This is one aspect of traditional mattress shopping that has seeped into the online market. Online mattress companies offer holiday sales, promo codes, and regular sales. Find promo codes by searching online, signing up for newsletters, or social media. SleePare can help you score a deal on an online mattress by visiting one of our showrooms. Our showrooms offer the best of both worlds–test out an online mattress and get an exclusive affiliate discount code.
What Are Some Common Online Mattress Brands?
There are hundreds of online mattress brands available. Each brand offers a different product and price point. You can find online mattress brands at some authorized retailers like SleePare.
Here is a list of some common online mattress brands:
Bear
Casper
Nectar
Purple
Saatva
Dreamcloud
Avocado
Tuft & Needle
Layla
Leesa
Winkbeds
Helix
Can I Try an Online Mattress Before I Buy It?
The biggest downfall of buying a mattress online is that options are limited to try out the mattress in person. Luckily, SleePare carries some of the most popular online mattress brands that you can test out in our showrooms. Not everyone can get to SleePare to try out these mattresses. Online mattress companies can offer lower prices to customers due to the reduced overhead costs of not having a store. So, shopping for a mattress online comes with the cost of not always getting to try it in-store before purchasing.
Online mattress companies know this is an issue for some which is why they usually offer extended trials, easy returns, and money-back guarantees.
How Do I Return a Mattress I Purchased Online?
Got your mattress and it turns out it’s not for you? Luckily, you most likely won’t have to worry about the impossible task of stuffing your mattress back into the box it arrived in. Many mattress companies encourage you to donate your unwanted mattress to a local charity and require you to provide a donation receipt. Other companies can schedule a pickup of your unwanted mattress by a charity.
If you decide to return your mattress, don’t worry about cramming it back into the box it arrived in.
Can They Dispose of My Old Mattress?
Usually, if you buy a mattress from a local store, the delivery service includes removal and disposal of your old mattress. With online mattress shopping, the mattress disposal process looks a little different. Certain brands like Nectar offer White Glove delivery for an additional fee of $149 that includes installation of a new Nectar mattress and removal of your old mattress.
To save yourself some trouble, if you have space, keep your old mattress in case the new one doesn’t work out.
What Else Should I Keep In Mind About Online Mattress Shopping?
When buying a mattress online, there are several factors to consider beyond the obvious like price, material, benefits, etc. Here are a few other things to keep in mind when online mattress shopping.
Trial periods- each company offers different trial periods, These trial periods are risk-free, provide refunds, and on average last about 100 nights. When purchasing your mattress, make sure the retail outlet you purchased the mattress from honors the manufacturer trial periods.
Additional charges-some companies might have additional charges like return, delivery, or disposal fees. Double check these as well as delivery terms and conditions.
Warranties-almost all mattresses have some sort of warranty. Each company offers different warranties depending on their policies. Some warranties cover manufacturing defects and certain damages. Warranties can last anywhere from 10 years to a lifetime.
Reviews-it can be tempting to buy a mattress based on reviews alone. However, the comfort of a mattress is subjective. So, it is best to find your favorite and test them out for yourself.
The Benefits of Buying a Mattress Online
Over 50% of consumers prefer shopping online instead of in brick and mortar stores. It’s no wonder considering you can buy almost anything–including a new mattress–without leaving your house. If you’re considering buying a mattress online, here are a few benefits to consider.
No pushy salespeople
Until the growth of online mattress companies, mattress stores and salespeople had a bad reputation on par with car salespeople for being pushy and shady. With online mattress shopping, you can bypass all of that and get the product you want without disruptions or pressure.
Convenience
Online shopping is unarguably more convenient than shopping in-person. Shopping online for a mattress allows you to shop 24/7, 365, whenever you want! It also takes significantly less time as you can easily find product roundups and blogs with the best mattresses and sleep products all in one place. So, you no longer have to drive to a store, deal with traffic, or spend more to get a new mattress.
Free delivery
Along with the convenience of buying a mattress online, comes free delivery and returns. Most companies offer both free delivery and returns on their products. If free delivery is not offered, you can always look online for promo codes for an additional discount. Free delivery is less likely to be offered in traditional stores-free delivery is just another way you can save money. When shopping for a mattress online, remember that not every company offers free returns or delivery, (although free delivery is most likely to be offered), Double check before making your purchase to avoid any hidden costs.
Better trial period
Online mattress companies offer significantly longer trials than in-store mattress purchases. On average, brick and mortar mattress stores offer a trial period of only 30-days. This shortened trial period at brick and mortar stores is justified by the fact you can try out the mattress in store. While you most likely will not be able to fully judge whether or not a mattress will work for you in a short period of time, this trade off seems fair as customers have the chance to try before buying.
Online companies understand the limitations of buying their product online without trying, which is why most trial periods are 100 days or more.
Price
Browsing any online mattress companies website is enough to tell you that one of the biggest benefits, and one of the top reasons customers choose to buy online is price. Since online mattress companies do not have to pay for retail stores or additional employees, they can charge much less for their products. Also, there is almost always a coupon code, sale, or promo for online mattresses so you will always be able to get a great deal.
Drawbacks of Buying a Mattress Online
Not everything can be perfect; even finding your perfect mattress! While there are numerous benefits to buying a mattress online, there are a few drawbacks. Here are a few disadvantages and things to consider when choosing a mattress online versus in store.
No “try before you buy”
When you buy anything online, you don’t know for sure what you are getting until the product arrives. This can be especially cumbersome for such a large and important purchase like a mattress. As a trade-off, online mattresses have longer trial periods so you can know if you made the right decision. Some companies, like the best-selling Nectar, have a 365-night trial.
Some companies have showrooms (like SleePare) where you can try their mattresses in-person and still get the benefits of a long trial.
Disposal of your old mattress
One of the big questions when purchasing a mattress online is what to do with your old mattress. A benefit of purchasing a mattress from a brick and mortar store is home delivery and disposal of your old mattress. When buying a mattress online, you are more often than not responsible for disposing of your old mattress.
Takes longer to “break it in”
Certain mattresses like memory foam, hybrids, and latex arrived compressed and sealed. It can take a few days for the mattress to completely expand and be usable. These materials-especially latex-are very sturdy compared to traditional mattresses and can take some time for your body to adapt.
Excessive choices
Sometimes, there can be too much of a good thing. Online mattress shopping can present too many options and overwhelm some shoppers. To narrow down your choices, do as much research as possible, watch video reviews, and make a list of things you are looking for. When buying a new mattress, it is important to consider your sleep position or any other factors like sleep disorders.
Tips for Buying a Mattress Online
Online shopping is much easier than shopping in-store but finding your perfect mattress can be a challenge. With so many options available, it can be difficult to know where to start looking let alone making a purchase. Here are a few quick tips to help you choose the right mattress for you.
Know what you want
When deciding on a new mattress, it is important to first consider the features that are important to you. Most commonly, shoppers want to consider budget, longevity, comfort, and support when shopping for a new mattress. Once you narrow that down, consider other factors like temperature regulation, lumbar support, and allergies. Figuring out what you want, don’t want, or absolutely have to have in your mattress will start you on the right track to finding your dream mattress.
Have a few mattresses you’re looking at? Use our mattress comparison tool to make an informed purchase and figure out what mattress is best for you.
Learn the products
You don’t need to be an expert to buy the right mattress. Learning the difference between mattress types like hybrid and innerspring and which product you would like, can help you narrow down your choices. Most mattresses are similar, however a single defining feature can make a difference in your choice. When shopping on mattress company websites, have tables that help you compare features of each product.
Comparing warranties, shipping, and returns
Online mattress companies want you to like their product and have a good experience using their product. As a result, and the fact that options are limited or no-existent for trying before buying, online mattress companies are known for their generous returns, free shipping/returns, and warranties. Once you find the mattress you want, double-check these policies to make sure you don’t get stuck with a product you don’t want.
Customer service and support
With so much competition both online and in brick and mortar stores, companies strive to go above and beyond with customer service to keep you coming back and gain loyalty. Online mattress companies offer exceptional customer support to make sure their customers make the right purchase. Online stores offer numerous ways to get in touch with their team like chat, email, and by phone. Also, these websites have extensive FAQs, tables, blogs, and other information to help guide you.
Choose a reputable company/product
With the plethora of online mattress stores, it can be easy to fall for too good to be true deals presented from questionable companies. When shopping for a mattress online, make sure you are shopping from a reputable company and website. Do your research on the company you want to order from and check out their BBB rating. Also, read reviews and ask your friends or family for recommendations.
Best Online Mattress Brands
If you’ve decided you want to buy a mattress online, you probably already have an idea of what you want. With hundreds of brands to choose from, it can be difficult to narrow down your choices and make a final decision. You’ve probably heard of some of these brands or seen their products when shopping online. Here are some of the best online mattress brands and a little info about each.
Tuft & Needle
Products: foam and hybrid mattresses, bedding, and furniture
Price Range: $400-$900
Warranty: 10-year limited warranty
Trial: 100 nights
Free Delivery: Yes, except for orders shipping to Alaska and Hawaii
Brand Review: Tuft & Needle was one of the first online companies to offer all-foam mattress. Made with proprietary and custom formulated foam, Tuft & Needle mattresses are a best-seller at both SleePare and online. The company offers two foam mattresses, the T&N Original and the Mint Mattress as well as the T&N Hybrid.
Layla
Products: foam and hybrid mattresses, pillows, bases, sheets, weighted blankets
Brand Review: Layla mattresses offer a simple construction that packs major benefits. Well not as well known as competitors, Layla is becoming a popular choice for online mattress shoppers. Along with their signature memory foam, Layla also has the only flippable hybrid mattress available online.
Helix
Products: foam, hybrid, and organic mattresses, bases, and pillows.
Brand Review: Helix has become one of the top online and bed in a box companies. From all-foam, hybrid, to organic mattresses, Helix offers something for everyone. Helix also has an advanced sleep quiz to help you find the best mattress in the Helix product line.
WinkBeds
Products: memory foam and hybrid mattresses, bedframes, sheets, pillows.
Brand Review: WinkBeds takes the comfortable and luxurious feel of a hotel mattress and brings it into your home with their hybrid mattresses. These mattresses are made to support side-sleepers and provide superior pressure relief. WinkBeds aims to provide “the best sleep of your life” and does just that with their quality mattresses.
Brooklyn Bedding
Products: hybrid mattresses, bedding accessories, foundations, and adjustable bases.
Brand Review: Brooklyn Bedding is one of the top online mattress manufacturers. Customers love the brand’s low-cost quality mattresses and sleep products. Brooklyn Bedding has been compared to Tempur-Pedic in terms of quality and is a great alternative to pricer brands without skimping on quality.
Saatva
Products: mattresses, frames, bases, sheets, and pillows
Hybrid, innerspring, and foam mattresses along with bed frames, pillows, and sheets.
Brand Review: With 11 mattresses in their product line, Saatva has a quality mattress to meet anyone’s sleep needs. From luxury hybrids, memory foam, innerspring, and organic latex, Saatva’s vast product line-up is a favorite among online mattress customers.
Casper
Products: foam mattresses, hybrid mattresses, bedframes, pillows, and bedding accessories
Brand Review: One of the first online bed in a box companies, Casper is one of the popular and recognizable names in the mattress industry today. From all foam mattresses, hybrids, and the famous Casper Dreamery in NYC, Casper has been at the forefront of the online mattress industry for almost a decade. Casper provides revolutionary and affordable mattresses for everyone.
There are many things to consider when shopping for mattresses online from materials, brands, cost, and delivery. If you are still unsure about buying a mattress online, check out our sleep guides and mattress comparison tool for more info about buying a mattress online. Can’t finalize your mattress purchase without testing it in-person? Visit one of SleePare’s showrooms to test hundreds of products and have our friendly staff help you find the perfect mattress.
Shanir Kol, founder and CEO of SleePare, pioneered the “Try and Buy” model in eCommerce, enhancing mattress shopping by combining in-store trials with online purchases. Launching in 1999, his company focuses on customer satisfaction and eco-friendly practices, aiming to minimize mattress waste and expand sustainably.
This place is truly a gem for those drowning in endless mattress searching. The place is extremely clean, well lit, cozy and comfortable. There's also wide variety of mattresses of different price range and firmness. Also, big shout to Fazi who assisted our trip to SleePare today. She is so knowledgable, respectful, kind and easy to talk to. I never thought I would leave a mattress shop feeling elated and joyful, but this place is top notch.
Valerio was fantastic in helping me purchase my mattress coming into the city. He provided expert advice and personal insight to ensure that I made the best purchase possible. I will definitely be coming back to this store!
Valerio was absolutely amazing! He helped me pick the perfect mattress. He is so personable and was patient with my indecisiveness. Would 100 percent recommend coming in to see him for your perfect mattress.
I really enjoyed going to SleePare. The person I worked with, Fazi, was excellent and was able to give me great information about each mattress I tried and the differences in comfort. It was a great experience. Would definitely recommend!
Amazing experience! Valerio is super knowledgeable, friendly and he gives you space to try a lot in peace! We bought our mattress and made a great deal!
Fazi was excellent and so knowledgable about each mattress. Her patience and expert advice made me feel confidant in my decision, never feeling I was being pressured. Highly recommend!
Fazi greatly helped us in the search of our new mattress. Our experience with her was delightful. She did not only take her time to understand our needs but also took time to educate us on all the aspects and details around a mattress choice.
Have had a nightmare of a time navigating the mattress industry on my own, especially after a few bad purchases from online bed in a box brands. Thankfully, Malcom and Sleepare helped my partner and I pick out what will hopefully be the perfect mattress for us. Really appreciate Malcom's knowledgeability and patience in answering all of our questions and being incredibly accommodating.
I had a great experience at SleePare and recommend them wholeheartedly. I had developed back pain and sciatica on my old mattress even though it was in great condition, and my Physical Therapist recommended that I change to a mattress with more cushioning as well as more support. SleePare is not restricted to just one or two brands. In their large showroom I could actually try a variety of brands for as long as I wanted. I figured that having to spend 8 hours on a mattress required a long testing. Raveena helped me and she was perfect. She first took time to understand my particular needs. Then she guided me with great expertise toward the type of mattress that would fit my needs. I was impressed by how knowledgeable she was and I trusted her answers because she did not embellish them or push to make a sale. Their generous free return policy of 100 days allowed me to try my new mattress at home. I don't understand how people can buy something online as personal and sensitive as a mattress without even knowing if they like it in the first place, and then go through the trouble of having to return it. SleePare was the place I was looking for: they are straight shooters that offer a nice selection of many brands with expert and honest advice. I've been sleeping on this mattress for 8 months and back pain and sciatica no longer wake me up.
Valerio was so lovely, and extremely knowledgeable about the matresses! He energetically gave us details on each bed in the showroom. There was a wide range of mattresses on display including some that were not advertised on their website, so we were glad we came in. My partner and I felt comfortable enough to try some beds together, it was a very queer friendly space and we felt confident enough to make a decision. We ended up getting a great deal on a typically expensive mattress, and he was very accommodating to our drop-off schedule. We had so much fun. 🌈❤️
Went there on 5 days ago to look for a king size mattress. Made an appointment. Read a bunch of reviews on line and went to check out the mattress that was highly recommended. Valerio helped us understand how mattresses are made and encouraged to try them. We eventually chose a different mattress to the one we went to check out. Very positive experience. Would recommend you go before committing to a mattress type based on reviews on line like NYT or Forbes ranking etc
I was warmly greeted by Fazi, who listened to my concerns about the kind of mattress. I thought I might be looking for. She cordially offered information and insights relating to my search and then spent significant time with me showing a variety of mattresses that she thought would offer me good sleep and good value. It was an A+ experience.
Malcom was extremely knowledgeable, friendly, and helpful. They’re to help but also patient and let me take my time, and happy to answer all my questions. A very positive experience, and I’m looking forward to improved sleep on my new mattress!
Visited Sleepare today. Valerio helped us out purchasing mattress. He was helpful, polite, and friendly. Got the mattress that we wanted with great price. Great experience.
Great experience. Store Manager, Fazi, is very welcoming and helpful. We were given enough information and time to make a decision with no pressure whatsoever. Made a daunting effort clear and simple. Would highly recommend.
Valerio helped my wife and I find the mattress we’ve been needing for months! He walked us through every option and told us the composition of each type! We would have been lost without him! We will only ever come back here for anything we need in terms of our bedding in the future! He made the process stress free and we’re walking out with exactly what we were looking for! 10/10
I feel grateful to live in an area where a showroom like this is available. After all, a mattress is one of the most important purchases we make in our lives, and it's certainly risky making a blind buy!During my appointment, not only was I able to physically test mattresses from companies that have no brick-and-mortar locations, but the associate named Fazi was absolutely instrumental in my ultimate purchasing decision. I was very impressed with her knowledge of the mechanics behind each mattress, and ways to distinguish between whether any bed-related accessories are worth the money. Even if you're not local to NYC, I'd highly recommend visiting here for a consultation. I'm glad the word is spreading about this place!
Wow, what a fantastic experience! The best customer service of any mattress store I've ever been too, bar none. Fazi was incredibly attentive, offering excellent feedback and advice throughout the process of exploring all the various products Sleepare has to offer. I was really impressed by her attention to detail, and the patience and care she showed me as I asked many (MANY) questions! I am very much planning on buying my mattress from SleePare -- can't recommend this store enough.
I had a great experience today when I visited SleePare Mattress Store in Manhattan on West 30th made all the more wonderful by Fazi. She is so knowledgeable, helpful, patient and kind. I had done a little research about beds over the last couple of weeks, but actually trying out the mattresses in this showroom with Fazi’s knowledge about each and her suggestions for me to ponder, I feel I am better equipped to pick the right mattress for me and my problematic lumbar spine. I would and will recommend highly to anyone looking to buy a mattress to go to SleePare. Thank you SleePare and Fazi!
I had a fantastic experience here. Had an evening appointment and the salesman, Valerio, spent 40 minutes with me explaining the differences between mattresses in great detail. He guided me to a choice that was both extremely comfortable and also not at the top end of my budget range. And he didn't even try to get me to buy something at the super high end. I didn't think I was going to make a purchase right on the spot, but he instilled so much confidence and comfort in the process that I walked out of the store having ordered my new mattress. Fantastic experience, thanks to Valerio!
I recently visited Sleepare for the second time to shop for a new mattress, and Valerio made the experience truly exceptional. From the moment I walked in, he was friendly, attentive, and genuinely interested in helping me find the perfect mattress for my needs.Valerio was incredibly knowledgeable, explaining the differences between various types of mattresses, firmness levels, and materials in a way that was easy to understand. He took the time to ask about my sleeping habits and preferences, ensuring their recommendations were tailored to me.What really stood out was he’s patiencethere was no pressure to rush or make a decision. He encouraged me to take my time testing out different options and answered all my questions thoroughly.Thanks to Valerio, I found a mattress that feels perfect, and I couldn’t be happier with my purchase. If you’re shopping for a mattress, I highly recommend working with Valerio he truly care about customers and go above and beyond to provide excellent service!
We walked in today at Sleepare in nyc and were greeted by Malcom. We told him what we were looking for (a good quality mattress that helps support hip injuries, is comfortable for back and side sleepers and is not too soft) and although we came in with a Dream Cloud, as soon as we laid on it we didn’t like how much we sunk in. We ended up lovingggg the Helix Dawn which to our surprise was a firm mattress with a plush pillow top and that’s the one we both liked. Malcom let us lay as long as we wanted and gave us insight on each mattress. He was cheerful and attentive and made us feel like the experience was worth it. He also told us about a bundle sale that was ending the same day as our visit and we chose to purchase and get the bundle. So we got a mattress and a mattress cover, pillows, and bedsheets for free! So excited to receive the mattress! Thanks Malcom!
Wow… just wow. Went to try some mattresses and didn’t think I would get such an amazing experience, and it’s all thanks to Valerio! He’s so personable and a great person. Super knowledgeable and professional, and makes you feel right at home. He has your best interest in mind and will not try to sell you the most expensive mattress, but the one that suits you the best. Thanks Valerio for an amazing experience!
Our Sleepare experience was enhanced by Valerio, who made shopping for a mattress a truly enjoyable experience! He had great advice and knowledge of all the different types of mattresses, which helped us make our final choice.
I had a wonderful experience at SleePare. I made an appointment the day before and included my budget along with some preferences and sleep habits (I recommend doing this as well if visiting). I was helped by Malcolm who was incredibly helpful and already had some beds lined up according to my appointment notes. Malcolm was super helpful and not pushy at all. He took great consideration of my constraints and helped me narrow down my choice as well as answer my countless questions. I had some brands in mind but with their help I was able to find a mattress that wasn’t even on my radar and I was much more happy with. This is a great spot to check out online mattress brands in person before committing to a purchase or sleep trial. Overall I was very happy with my experience and definitely recommend Malcolm to help you out!
What a great shopping experience! Valerio answered all our questions and held guide us to find the perfect mattress. On top of the great service, Valerio made us feel welcomed and we trusted his expertise! Very happy with our shopping experience!
Was recommended to come and I loved the experience!!! The service is great, great help in trying to find the perfect mattress explaining the differences between the different types of springs, gel, etc. If you are trying to find a new mattress I recommend going in person to find what you like.
I just walked in.Fazi was ready to help me out. She is smart easy to talk to and knows a lot about these mattresses. 30 minutes later I bought an amazing Helix Elite mattress.Fazi made the purchase easy.
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Test Top Rated Online Mattress Brands in Our SleePare Showrooms. Best Price Guarantee. Free Shipping.
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Meet The Author:
Shanir Kol
Shanir Kol, founder and CEO of SleePare, pioneered the “Try and Buy” model in eCommerce, enhancing mattress shopping by combining in-store trials with online purchases. Launching in 1999, his company focuses on customer satisfaction and eco-friendly practices, aiming to minimize mattress waste and expand sustainably.